I decided to set up my own marketing agency having spent well over 20 years in the the travel industry. That, and being a travel addict myself, were the two driving forces behind the decision to ‘go it alone'. Looking after a small group of clients by myself allows me not only to give those clients the dedication they deserve, but equally gives me time for my two young daughters.
I am creative, commercially aware and analytical in my approach. I am committed to my clients, and proud of the track record of success that I have had with current and past clients alike.
The Middle East has a special place in my heart having worked in the region for over 10 years. I also have extensive experience of and passion for the Caribbean.
In case the swan reference is too tenuous, I do all the hard work underwater to make my clients look professional and elegant on the surface.
Whether you are a destination, a hotel, or an attraction, I will be the face of your business in front of the Tour Operators, the Travel Agents and the Customers that will drive your growth.
Meeting Tour Operators to introduce new product; visiting travel agents and call centres to train and educate; organising events, roadshows, fam trips; developing B2C and B2B marketing campaigns; representing clients at travel events; and creating partnerships with both trade and consumer media.
In a nutshell - that's what I do.
I have rebranded a retail business and launched multiple theme parks and a transatlantic airline. I have managed one of the biggest leisure brands in the world at Disney.
I have worked with hotels ranging from tiny Caribbean boutique properties to huge Cancun party resorts. And I have been responsible for Dubai Tourism, one of the biggest holiday destinations out of the UK & Ireland... and a couple of smaller destinations in the Caribbean.
In the process, I have delivered multi-million pound, multi-channel marketing campaigns.
My background is both client and representation, which is why I consider myself well equipped to now be running my own agency.